Hoping to change the perception of how the trades industry is often represented, a campaign called “You Got This” is empowering women to pursue a career in the trades.

Ever since the not-for-profit organization, “Women Building Futures” launched the campaign in the fall, applications have drastically increased by 300 per cent with more women applying for the non-traditional workforce.

Along with the efforts of the team behind the campaign is their success in meaningfully promoting this initiative, as well as provide opportunities into Indigenous audiences.